Apptel specialise in working with the Independent Merchant sector and have over 25 years experience helping merchants with their telecoms and Internet requirements.

Our ethos is to provide excellent personalised service and to build long term business relationships. We don’t employ any sales people and continue to grow our business through referrals and our relationship with NMBS. This means that we offer clear advice without being driven by commission payments – and genuinely want to give the best advice, products and services for you as an individual business. There are definitely no pushy sales people!

Customer Service for Independent Merchants

In an environment when technology is changing we understand the requirements of the merchant trade and realise that for most of our customers what they value most is clear advice, good service when there’s a fault and being easy to do business with. In practical terms this means that when you call with a fault we will know who you are, report faults into BT quickly and keep you updated with the progress of a fault, you won’t have to hold for hours to speak to a call centre or for someone to call you back, and you definitely won’t have to repeat the fault to multiple people, while being kept on hold between them.

Having over 30 years experience delivering business telecoms to Small and Medium sized businesses we understand both the products and services we are supplying and also how BT as a whole work, including the relationships between BT Retail, BT Wholesale and Openreach – this allows us to cut through the confusion and ensure we deliver the best possible service.

Products and Services

We supply the full range of business telecoms services and are experts at managing the change from traditional phone systems to new cloud systems – while maintaining service and making sure you have minimal downtime and disruption – at the heart of this is making sure we spend enough time with each customer to ensure they are happy with the service and getting the most out of it.

Apptel also want to make sure that the systems we provide are being used in the most efficient way possible to help your business – this is one of the ways we add value, letting you know of new products and how these might benefit you as an independent merchant – whether it’s managing calls more efficiently, setting up a new e-commerce brand or improving links between sites and managing the move to a cloud based infrastructure.

Contract Lengths

We offer a one month rolling contract on almost all of the services we supply. At a time when most of our competitors are pushing 3 or 5 year contracts as standard we believe that if our pricing is fair and we look after our customers by providing good advice and excellent service they’ll remain with us – it’s a question of trust and confidence that we’ll do a good job for you.

We do offer the option of a three year contract which reduces the upfront costs significantly, after this every contract rolls onto a one month contract – and we never have any contracts over 3 years.

Specific Services Supplied by Apptel:

  • Standard phone lines – save 50% compared with BT
  • Cloud phones
  • Broadband
  • Leased Lines
  • Business Mobiles

For more information on how we could help you and your business, please contact us on:

01985 620133 or email