Phone Solutions for the Merchant Trade

“Apptel have been great to deal with and made the whole process straightforward – no pushy sales people either which is what we like!
I’m glad we chose Apptel!” 
Mathew Bruce, Kirby Builders Merchants.

Customer Service for Independent Merchants


In a world where technology’s constantly evolving, we understand the requirements of the merchant trade. We realise that what our customers value most is clear advice, value for money and excellent customer service.  In practical terms this means that when you call with a fault we will report faults into BT immediately and keep you regularly updated with the progress.  No waiting in a call centre queue and our small friendly customer care team will always know who you are.

With over 30 years experience delivering business telecoms to Small and Medium sized businesses we understand both the products and services we are supplying and also how BT as a whole work, including the relationships between BT Retail, BT Wholesale and Openreach – this allows us to cut through the confusion and ensure we deliver the best possible service.

Why Apptel?

Apptel specialise in working with the Independent Merchant sector and have over 30 years experience helping merchants with their telecoms and Internet requirements.

Our ethos is to provide excellent personalised service and to build long term business relationships. We don’t employ any sales people and continue to grow our business through referrals and our relationship with NMBS. This means that we offer clear advice without being driven by commission payments – and our professional team genuinely offer the best advice, products & services for your business.

Services Supplied by Apptel

  • Standard phone lines – save 50% compared with BT
  • Cloud phones
  • Broadband
  • Leased Lines
  • Business Mobiles

Using Apptel is a great choice,  the service is absolutely brilliant. They really listen and deliver exactly what we need, and are easy to get hold of – even out of hours.  ”​

Stephen Elliott at Stuart Plumbing and Heating​

Products and Services

We supply a full range of business telecoms services and are experts at managing the change from traditional phone systems to a new cloud system, while maintaining service and making sure you have minimal downtime and disruption.  We allocate enough time with each customer to ensure the programming is working efficiently for the business.  Apptel can easily make further changes remotely to programming as needs arise.

Apptel always want the systems we provide to be used in the most efficient way possible for your business.  We will always let you know of advancements in the technology and how it might benefit you as an independent merchant, whether this might be managing calls more efficiently, setting up a new e-commerce brand or improving links between sites. 

Contract Lengths

We offer a one month rolling contract on almost all of the services we supply, at a time when the majority of our competitors are pushing 3 or 5 year contracts as standard.  We believe that if our pricing is fair and we look after our customers by providing good advice and excellent service our customers will remain with us.

We also offer the option of a three year contract which will reduce the upfront costs.  After 3 years every contract reverts to a one month contract.

For more information on how we could help you and your business, please contact us on:

01985 620133 or email